This coffee is a specially selected blend of beans from 12 producers in the Cajamarca region, blended according to cup profile to showcase the flavour of the region. Coffee growers in northern Peru have their own hand pulping machine and fermentation tanks, and dry the coffee on their patio or raised beds. Once the coffees have been processed, the coffee is delivered to the warehouse of our importer Falcon in Jaen, where they are graded, analysed for moisture content, and roasted and cupped to check for quality and flavour.
Purchasing coffee directly from producers this way allows Falcon to develop a direct relationship with the growers rather than going through middlemen, which means they are able to provide more feedback and support in improving their coffees, and the farmers receive higher prices. As they also work directly with roasters such as us, they’re able to help growers produce the quality of coffee that roasters are looking for and full traceability.
The Cajamarca region holds a lot of potential for quality coffee, with ideal growing conditions and great varieties, but quality is often lost in picking, processing and drying, with producers lacking infrastructure and knowledge. The most vulnerable producers are those that are unassociated – those who aren’t members of a cooperative, association, or organisation – and they represent 75% of producers in Northern Peru. These producers don’t have access to training sessions or premiums for quality or certifications, and their income is totally dependent on the market price. Often, local aggregators – a buyer who lives in the same area – will come to the farm or house of a producer and buy their coffee for cash before selling it on; in some cases, directly to an exporter or more often to other traders and middlemen. This results in the producer being paid very little for their coffee and a lot of quality coffee is lost.
This shift in approach to sourcing will allows long term relationships directly with farmers, improving the coffee quality in these areas and increasing producer household income through access to quality premiums. Falcon now have over 438 registered farmers across the San Ignacio and Jaen provinces working in this way.